Novatron renews its visual identity and launches a new website

Novatron, a Finnish company specializing in machine control equipment, software and components, renews its visual identity and launches a new website. The company is known for its Xsite machine control systems, related research and global promotion and expertise on the efficient, sustainable Nordic model-based way of infrastructure construction.

“We are excited to release our new brand look that represents what Novatron is today”, tells Novatron’s CEO Petri Moisio.

“Over the past 30 years, we have grown into a full-fledged technology company with strong expertise in software development, sensor technology and modern model-based infrastructure construction”, Moisio says.

“We take part in industry’s ISO standard writing and get visitors from major metropolitan urban development departments, like Tokyo, that wish to learn how Nordic countries design and built their sustainable infrastructure.”

The company has three business lines that are equally important to it now and in the future: the retrofit machine control systems serving machine owners and operators, the components manufacturing serving demanding OEM customers and the software business line serving various user groups and stakeholders in industry like infrastructure architects, project leaders and fleet managers. The latest addition to Novatron’s offering is Expert Services for the Finnish market, a service that provides machine control technology related software and hardware experts to external projects.

“These are the four cornerstones of Novatron in 2025. We are working together with our international partners and resellers to make sure that critical systems, components and technology are made and delivered safely in and from Europe”, Moisio says.

Combination of powerful, cutting-edge components and user-friendly applications

What makes Novatron’s technology special is the effective combination of powerful, cutting-edge components and user-friendly applications. The user-interfaces in machines are easy-to-use for the operators, and the components, such as IMU sensors, laser receivers and touchscreens have been designed and tested in harsh Nordic environments.

“Our customer promise is that our solutions offer effortless, smooth workflow and the best user experience”, Moisio tells. “This is equally important to all our customers. Our components and systems offer a plug-and-play integration, just like our software platforms and services do as well.”

The new and fresh looking Novatron will be taking part in the upcoming BAUMA trade fair in Munich from 7 to 13 April 2025. You can find the experts and products demonstrated on the company’s booth A2.335.

Novatron Oy is a Finnish technology company focused on earthmoving automation, offering open solutions for digitalizing earthmoving jobsites and robotizing earthmoving machinery. Novatron develops and manufactures intelligent machine control systems and software that enable efficient, safe, sustainable infrastructure construction. Learn more: novatron.fi