Machine control pioneer Novatron and double WRC World Champion Kalle Rovanperä start cooperation

Novatron Oy, a company developing and manufacturing machine control equipment and infra construction software, starts a cooperation with double WRC World Champion Kalle Rovanperä.  The Finnish company’s latest Xsite machine control product will be presented at the world’s leading construction machinery trade fair BAUMA in Germany in April 2025. Already established as a favorite among users in Finland and the Nordic countries, the strong brand’s next goal is to conquer the world – just like Rovanperä’s, who is chasing for a third World Rally Championship.

“It’s great to be working with Novatron, a Finnish technology company!  We also have a joint project idea, hopefully we can explore it together soon,” reveals Rovanperä.

“Earthmoving and civil engineering has always been close to my heart. I have been driving an excavator and wheel loader with my father since I was 5 years old, and my cousin’s company has Novatron measuring equipment in use,” Rovanperä continues enthusiastically.

“We are really excited about this cooperation!”, says Petri Moisio, CEO of Novatron. 

“Kalle is just the right person to represent the Novatron and Xsite brands, as he is genuinely interested in what we and our end-customers are doing,” Moisio continues.

“We believe that the cooperation will support the growth of the industry and promote the spread of Nordic model-based construction, digitalisation and technology around the world,” Moisio says and continues:

“Novatron’s end-customers are down-to-earth, and their work is really demanding. The aim of the collaboration is to get a true brand ambassador for the whole company and for our Xsite products, which are available via our channel partners worldwide. With Kalle, we can communicate both the level of technical expertise, the ease of working with latest equipment, and the courage to do things in a new way.”

Novatron Oy is a Finnish technology company that develops and manufactures pioneering machine control systems, sensor technology, OEM components and software that enable efficient, safe and sustainable infrastructure construction. Novatron’s Xsite Machine Control systems and equipment are available globally via official channel partners.

Learn more: novatron.fi